I first found this brand when I was in Chicago last Christmas. That day I had been looking for an ordinary pair of jeans non-stop, going through every single possible store in the city. I step into Levi’s, finally thinking the denim hunting would have ended, and step out after half an hour more disappointed that before. While Levi’s is perfect for lots of people, I have to say it’s not for me since I don’t have a model-like body and my height doesn’t reach 1.70cm. I’m sure there’s nothing wrong with it, but apparently, all pairs of denim at Levi’s store were for models like Kendall Jenner exclusively. 

Anyways, this story is only to say that at the end of the day I finally came across Madewell and soon found out that it isn’t just one of the best brands for denim I know, but also that it’s environment-friendly.